Google is revolutionizing search with cutting-edge AI

The US technology giant Google announced a revolutionary set of updates that integrates generative artificial intelligence into the core of its core services, in a move aimed at redefining the concept of online search and enhancing its competitiveness against startups in this field. New technologies allow users to interact with the search engine in a more natural way, where they can ask lengthy and complex questions that resemble human conversations. It also enables users to create “smart agents” who monitor specific topics on an ongoing basis, whether it's to track real estate offers or the latest fashion trends. The new development also includes an advanced style of Gemini assistant known as Spark, which works in the background to accomplish complex and repetitive tasks, such as reviewing bank statements, summarizing emails, and preparing daily to-do lists. These developments represent a radical shift from The traditional model of the search engine based on the display of blue links, in an attempt by Google to keep pace with rapid developments in the field of artificial intelligence and compete with companies such as OpenAI and Anthropic that develop advanced models that perform traditional search functions. However, this shift has raised serious concerns among the media industry, as press organizations fear a drop in traffic to their websites and a decline in revenue advertising, as a result of users relying on automated summaries instead of visiting original sources. In a remarkable development, Brazilian regulatory authorities have opened a formal investigation into Google's practices in using artificial intelligence technologies to produce summaries of journalistic content without prior approval from publishers, raising important legal questions about intellectual property rights in the digital age.